A multi-episode scripted integration and custom content / distribution eco-system designed to claim Pepsi’s dominance in culture. Negotiated and developed with Fox hit show, Lee Daniels and team, the partnership resulted in measurable incremental sales lift, unparalleled positive social sentiment and over 28 industry awards including Cannes Lion, Reggie, Clio, ProMax among others.

In a nod to a perfectly aligned partnership of fun brands and talent, Bubly partnered with Ellen and Neil Patrick Harris to create a custom content program featuring a surprise segment in a Target location where Ellen gave Neil Patrick secrets and surprises via an earpiece and airing live on her show. Needless to say, it created some hilarious moments indicative of the brand’s personality. Program over delivered in media measures, positive social sentiment and incremental support from key Pepsico partner, Target.

Enlisted fan-favorite Viacom talent and influencers to help reinforce and convey "It's time to wake up breakfast" in PSA style vignettes across BET, MTV, Comedy Central, VH1, as well as on OTT and social. Results drove high levels of awareness for Breakfast campaign and scored positive sentiment for McDonald’s with LGBTQ communities.

A first of its kind integration into the Grammy’s broadcast featuring Intel talent, Lady Gaga performing a tribute to Davie Bowie utilizing Intel technology. Negotiations included having Recording Academy and Executive Producer Ken Ehrlich include Gaga in a show performance in a year when she did not have a new music release. Supporting content included a lead-in, making-of documentary, shorter format content and behind the scenes access. Results were highest performing Grammy segment in social media, high brand attribution and media delivery / ROI.

There was not a more relevant or important cause in 2020 than getting the vote out with the youth voting constituent. Pepsi partnered with Rock the Vote to create a first of its kind virtual concert on Triller featuring Demi Lovato, Chance the Rapper and Chloe x Halle. Custom content from the featured artists exclusive music downloads and behind the scenes content drove anticipation of the 2 night concert series and watch party. Results included high scores in cultural impact metrics, high brand attribution and media awareness delivery.

Since Ancestry is a brand with storytelling in its DNA, Railroad Ties told the story of six descendants of the Underground Railroad with unknown connections uncovered by Ancestry; featuring Ancestry historian Lisa Elsey and expert contributor Dr. Henry Louis Gates Jr. In partnership with Sundance Channel, the film premiered at the Sundance Film Festival to a packed house and rave reviews. In addition, shorter format content was distributed across linear and social media. Results included mass market consumer and trade press coverage, positive social sentiment for brand and subject matter and high brand attribution scores.

To launch the new Apple Music platform, we leveraged a multi-tiered deal with talent James Corden, CBS, and the Grammy’s / Recording Academy to write Apple Music into the Grammy’s broadcast which Corden hosted that year. Elements included a segment on Corden’s Late Late show with Apple Music host Zane Lowe, an extended Carpool Karaoke series exclusively on Apple Music and a 2 minute pod takeover TVC with the Weeknd. Results included mass press coverage, high levels of awareness scores and media delivery for Apple Music and immediate subscription sign up impact.

Tapping into the frenzy of the Game of Thrones season finale, Mt. Dew created A Can Has No Name in a nod to Arya Stark's journey. The all white, collectible can when chilled revealed Arya's kill list, a pivotal part of the storyline. The program came to life with a custom segment on Jimmy Kimmel with all cast in costume and sitting on the Iron Throne. Custom content made use of show assets provided by HBO and distributed to super fans across social media. Results included unparalleled social media scores, awareness and brand attribution. Proving once again that Pepsi brands live at the heart of culture and what their fans are passionate about.